Globalization in business and science, plus the threats and of course the opportunities this entails, are just some of the key issues faced when going international. In this edition of TRANSFER magazine, our Steinbeis experts will introduce readers to some of these issues. Prof. Dr.-Ing. Dr. h.c. Norbert Höptner, Director of Steinbeis-Europa-Zentrum, starts with an introduction to European funding. He is followed by Da Li-Schumann, director of the Steinbeis Consulting Center China, who examines the best way for German SMEs to succeed when they enter Chinese markets. Giwang Lee, director of the Steinbeis Technology & Innovation Centre – Republic of Korea, a Steinbeis partner location in Seoul, reports on how international knowledge and technology sharing works between Korean and European companies. Prof. Dr. Werner G. Faix, founder, managing director, and associate member of the School of International Business and Entrepreneurship at Steinbeis University Berlin, examines why education has become so crucial in times of globalization. Vineet Kumar Goyal, director of the Steinbeis Centre for Technology Transfer India shows how the Steinbeis model of specific knowledge and technology transfer can also work in India. Prof. Dr.-Ing. Aleksandar Jovanovic, director of the Steinbeis Advanced Risk Technologies Group in Stuttgart, provides an introduction to risk and risk management. Sandra Haltmayer and Prof. Dr. habil. Heiner Lasi of the Steinbeis Transfer Center called Innovationsforum Industrie (STCII, at the Ferdinand Steinbeis Institute), outline the work carried out by the German country team of the Industrial Internet Consortium. This is followed by a description from Dr. Abdul Reezal, who heads up a Steinbeis partner enterprise called the Steinbeis Malaysia Foundation, of the steps his company is taking to help the growing Malaysian industry for medical products. Ardin Djalali of the School of International Business and Entrepreneurship at Steinbeis University Berlin then writes about the new demands placed on managers as globalization sweeps through the modern business world and discusses the steps they can take to manage these demands. Finally, Prof. Dr.-Ing. Dr. h.c. Norbert Höptner, Dr. Petra Püchner and Heike Fischer of Steinbeis-Europa-Zentrum expand on different ways to make key enabling technologies in Europe more accessible to SMEs.
