Steinbeis Engineering Day: Faster, better, more efficient – thanks to targeted product development processes
It is a well-known challenge: without a doubt, a company’s deftness in the product development process (PDP) dictates its competitiveness. Is the company armed with the right knowledge? Are its methods efficient? Is everything in place to react quickly, appropriately and effectively to new challenges? Can the existing product development process also be used in the future as a key to success? The Steinbeis Engineering Forum on April 12 helped answer questions like these.
The key challenge to businesses today is not to draw level with the competition, but to be better: with more ideas, faster decisionmaking, a better understanding of methodologies, a go-getter attitude, an ability to get things done, to recognize what needs changing – and then change it – and a willingness to stop leaving things to chance and start thinking systematically! This relates directly to two factors that have always been important and remain equally so today: the ability to recognize which tasks and projects needs doing and, ultimately, implement them properly and professionally. The whole is more than the sum of all parts – success is a function of the ability (of people and processes) to pull in the same direction. No more single-minded functional thinking and optimization. A controlled, targeted product development process: from initial ideas to market introduction, from the first inquiry to delivery to the customer.
The Steinbeis Engineering Day of the Forum takes place on 12 April 2011 at Stuttgart’s House of Commerce (Haus der Wirtschaft). It acts as a business-oriented platform for managers from medium-sized enterprises to draw on the experience of experts and contemporaries from other companies – and return to their own companies with ideas for applications and new ways of doing things. The agenda for the forum is being coordinated by Prof. asoc.univ. PhDr. Arno Voegele, who heads up the Steinbeis Transfer Center for Production & Management, and with Prof. Dr.-Ing. Günter Würtz, head of the Management – Innovation – Technology Steinbeis Transfer Center.
The next Steinbeis Engineering Day will take place on April 17, 2013 in Stuttgart.